Black Friday 2024

When is Black Friday 2023?

Black Friday 2023 falls on 24 November, and is followed by Cyber Monday on 27 November.

• Black Friday 2023 is Friday, November 24th
• Black Friday 2024 is Friday, November 29th

Black Friday 2023 – Top 9 tips

1. Compare prices at several shops
2. See if the promotional price is as good as it looks using our price history tool
3. Place alerts on prices and you’ll receive notifications in the event of price reductions 
4. Plan your purchases by creating lists on PriceSpy 
5. Check if the shops have discount codes that lower the price even more 
6. Don’t forget to check if the shops offer free shipping and returns 
7. Watch out for promotional items that quickly sell out in the shops 
8. Check the manufacturing year of promotional products so that they’re not old models 
9. Don’t forget to check price guarantees 

You’ll also find all our tips further down the page and in our easy-to-read guides “How to know when it's a good deal” and “How to shop smarter on Black Friday”.

Black Week 2023 – don’t miss out on the gems

24th of November is Black Friday, but many shops are starting to release their promotional offers as early as Monday of the same week. The campaign is called Black Week and runs from 21 November to 27 November. The highlight is Black Friday on the Friday, but don’t forget to watch for all the interesting stuff well in advance of Black Week so that you don’t miss any good offers.

What’s most popular during Black Friday?

Our statistics show that tech gadgets are most popular during both Black Friday and the entire Black Week.

Of our most popular categories on Black Friday, these were the ones with most visit on PriceSpy during the sales day: headphones, mobile phones, game consoles, TVs, monitors, and portable speakers.

These were some of the most visited products during Black Friday last year: Sony PlayStation 5 (PS5), Philips HD9270-70 Essential Airfryer XL, Sony WH-1000XM4, PlayStation 5 (PS5) Digital Edition, and Mophie Powerstation Plus Gen4 6K.

10 products with a chance of extra price reductions during Black Friday 2023

Even if there are relatively modest price reductions overall, there’s always the chance to save money on the previous generation of gadgets. Here are some products that have been replaced by a newer model or are expected to be later in 2023/2024, and thus have a higher likelihood of having their prices significantly reduced. 

• GoPro Hero11
• iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max
• Apple Watch Series 8
• Samsung Galaxy S23, Galaxy S23 Plus, Galaxy S23 Ultra
• Google Pixel 7 och Pixel 7 Pro
• Sony WH-1000XM4

If you’re already thinking about upgrading your mobile phone, game console or headphone model, you should keep an extra eye on our list above.

What is Black Friday

There are several theories for where exactly the name Black Friday comes from. The theory that Wikipedia holds as true is that it has its origin in both New York and Philadelphia over fifty years ago. But to find out why and how, we need to start with another holiday. That other holiday is Thanksgiving, which is the precursor to Black Friday. Thanksgiving is always celebrated on the fourth Thursday in November. And since it is a Thursday, a lot of Americans take Friday off to go shopping with the intention of getting some early Christmas presents.

The first time that Black Friday was mentioned in the media was in 1961. In both New York and Philadelphia, people flocked as usual the streets, eager to exercise off the turkey and to buy Christmas presents. The multitude of people right at this time, or possibly the exhaust from their cars, gave rise to the nickname "Black Friday". Others claim that the name refers to the shop’s accounts. As in, when the holiday shopping season begins in the US – which it is considered to do precisely on the day after Thanksgiving – many shop’s figures turn from red to black.

Whatever the truth, Black Friday is today the biggest shopping day of the whole year in the United States. The fight to cut the best deals is great. The shops usually open at midnight. Even then, the queues are long and fighting that leads to personal injuries is not uncommon. In a Walmart shop just outside of New York in 2008, for example, a shopkeeper died after a herd of queuing bargain hunters forced the entrance doors.

However, in Britain, it’s a bit calmer. But Black Friday grows every year as more and more shops and consumers discover the sale. It's common for shops to start their sales at midnight. Many shops present new deals every hour throughout the day.

Black Week, Black Weekend and Cyber Monday

There are some shops that are not satisfied with just one day of sales. Many lower their prices throughout the whole weekend in what is commonly called the Black Weekend. This is followed by Cyber Monday. Some lower their prices all week and call it the Black Week.

Black Friday has become an important sales period to many shops, with great opportunities to sell more than usual. Therefore, it may not be strange that many shops try to extend this period in various ways. One of the most common ways is to offer sales throughout the weekend and call it the Black Weekend. Another, a less common way, is to start even earlier and present offers throughout the week. Then it’s usually called the Black Week.

A large number of online shops also join what is known as ’Cyber Monday’, which falls on the Monday after Black Friday. From the beginning this was a marketing campaign by a number of American online shops. It was launched in the US in 2005 as a campaign to get people to shop online. The marketing campaign achieved rapid results, and the following year a large number of online shops had already joined.

Cyber Monday, just like Black Friday, has expanded in recent years. It’s not as high profile and the offers aren’t as many, but the shops that have joined often have better offers than during the Friday. If you are interested in Cyber Monday, we have a separate page where we collect all the offers we find.