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The 10 most popular products on Black Friday 2018

Do you want to know which products were the most popular during Black Friday 2018? We’ve checked, and the ten most-visited products were without doubt technology-related gadgets.

The popular Sony PlayStation 4 Pro game console from 2016 secures the first place on our list of the most visited products during Black Friday 2018. A product that was reduced in price by close to 12% during the sales, compared to the weeks before.

Close behind are the Apple AirPods in-ear headphones, the Nintendo Switch game console and the Sony WH-1000XM3 headphones. The AirPods model was approximately 14% cheaper during Black Friday than just a few days before, while the more expensive WH-1000XM3 wasn’t reduced in price at all.

The Nintendo Switch had a higher average price in November than the month before. The price during Black Friday wasn’t lower than between July and October, so holding off until Black Friday wouldn’t be worth the wait.

Other gadgets at the top of the list are the Sony Playstation 4 Slim and the Microsoft Xbox One X game consoles. We also find the Huawei Nova 32i and the Samsung Galaxy S8 mobile phones on the list.

The only non-technical gadget on our list is the combined LG GB-450UPLE fridge-freezer. A model sold by only a few shops and of which the price has varied during the whole of 2018.

The 10 most-visited products during Black Friday 2018

  1. Sony PlayStation 4 Pro 1TB
  2. Apple AirPods
  3. Nintendo Switch
  4. Sony WH-1000XM3
  5. Sony PlayStation 4 Slim 500GB
  6. Microsoft Xbox One X 1TB
  7. Ultimate Ears UE Boom 2
  8. Huawei Nova 3i 128GB
  9. Samsung Galaxy S8 SM-G950F 64GB
  10. LG GB-450UPLE (Stainless Steel)

Of the 100 most-visited products during Black Friday, as many as 89 were a technology gadget of some kind. The rest were predominantly white goods and household appliances.

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