“Putting customers first is our number one company value”
For a fourth consecutive year, we can reveal that online retailer, Mighty Ape, has been awarded the prestigious people’s choice Shop of the Year accolade – congratulations!
Gracie MacKinlay, Chief Sales and Marketing Gorilla at Mighty Ape, says:
“It’s incredibly humbling to be crowned PriceSpy’s Shop of the Year for the fourth year in a row. It means a lot to us, having our customers recognise our work that we are passionate about.”
“We’d like to thank all our customers for their support with this fantastic Shop of the Year achievement. The last couple of years have been especially tough for many people and businesses. Your ongoing support and feedback has shaped who we are today and helped us continue to be our best.”
Here’s what PriceSpy users had to say about Mighty Ape
“During the Auckland lockdown, I picked up an item and the whole process was seamless. The lady was kind and the instructions were clear prior to my arrival and also once I arrived. It was safe, contactless and would definitely pick up again.”
“Easy to order, item in stock, was able to pick it up the same afternoon with my 2-wheeled vehicle for contactless delivery. Super speedy and efficient. Thanks.”
“Mighty Ape are a couple steps beyond what you'd expect from a retail store. They are super communicative if there are any delays in shipping. And when they do ship, they have this Uber-styled interface where you can track your incoming delivery. 21st Century shopping took a while, but this is pretty much it.”
“I've been using Mighty Ape for 5+ years and they have yet to disappoint me, and I mean that sincerely. I have had over 200 orders with them and have no complaints, the customer service goes above and beyond any other shop or website I have used. I genuinely couldn't recommend them more.”
Introducing: Jungle Express
Gracie continues: “We love hearing from our customers. Reviews like the above make us feel warm and fuzzy inside. It gives us assurance and confidence in the things we do. But we also appreciate critical feedback, as this helps us to continue improving and learn how to become better at serving our customers’ needs.”
“Across the last 12 months, Mighty Ape has invested across operations, sales and customer services. We expanded our Auckland warehouse capacity, installing some shiny new machines - and we opened up additional distribution points in Wellington and Christchurch. This allowed us to get more products delivered faster across the country.
“We also expanded our household product range for everyday Kiwi needs. Following the Kogan group acquisition last December, we’ve been able to tap into additional resources such as greater buying power. This means we now have more value ranges available at great prices on our website – and this will continue into the future.”
“Throughout the 2021 lockdown, the Auckland delivery network faced unprecedented congestion with long delays and restricted courier collection. To offer a solution to this issue for our customers, we decided to launch our very own last-mile delivery service, called Jungle Express. At the time of accepting this award, this service is still in its testing phase, but will soon be offered on our website - so watch this space!
“We feel incredibly proud to be able to implement the new delivery service over a short period of time, helping offer a solution to a problem. We’ve received feedback from hundreds of customers who have tested out our Jungle Express service and they absolutely loved it. We also love being able to get the parcels directly to the doorsteps of our customers and sometimes, we are lucky to chat to them in person!”
PriceSpy about the winner
For a fourth consecutive year, Kiwis have gone bananas for online retailer, Mighty Ape. After undergoing another extremely challenging year, this retailer
has excelled itself in continuing to provide A+ service and initiatives to its customers – and it hasn’t gone unnoticed. One reviewer said, “I've been using Mighty Ape for 5+ years and they have yet to disappoint me, and I mean that sincerely. I have had over 200 orders with them and have no complaints, the customer service goes above and beyond any other shop or website I have used. I genuinely couldn't recommend them more.” Congratulations!
Read more about this years competition
Founded in 1995, Mighty Ape was originally called GameZone and operated from a physical store located on Symonds Street, Auckland. In the very early days, only half a dozen people worked at the store but over time, the size of the business (and warehouse size) grew. Today, Mighty Ape has some 200+ staff members (300+ during Christmas), dispatching thousands of customer orders every day from its 10,000m² purpose-built distribution centre.
“Putting customers first is our number one company value,” says Gracie. “This is deeply embedded in our people and culture. In every corner of the business, we ask the question “what would our customer like” or “how would this provide a better experience to our customers” to guide us making the decisions.
“We are a team of people building a brand that we love and are incredibly proud of. We want our brand to be fun, honest, friendly and customers can always count on. We focus on what we do and how we can do better.
Published
10 December 2021